Every enterprise strives to differentiate itself with consistent, relevant customer experiences across channels, but often, customer data is inaccessible and delivering exceptional experiences is nearly impossible. In order to align every member of the organization with customer needs, leading enterprises are empowering their teams with journey-based CX technology to provide them with the information they need to understand customer goals, orchestrate relevant actions and optimize experiences.
In this information-packed on-demand webinar featuring Rusty Warner, VP and Principal Analyst at Forrester, you'll learn:
- Why enterprises must think in journeys rather than campaigns or internal processes
- Actionable tips on how to evaluate technologies such as CDPs, RTIM platforms and journey-based solutions for your needs
- Best practices for leveraging CX technology to create value for your customers
VP and Principal Analyst