On-Demand Webinar
CX Measurement: How Customer-Obsessed Companies
Embrace Journey-Based Metrics


Customer-obsessed companies are achieving a competitive advantage by taking a journey-based approach to CX measurement. Success requires companies to not only fuse data across the customer journey, but also pick the right metrics, organizational structure, culture, processes and technology.

Watch this information-packed on-demand webinar featuring guest speaker and Forrester Principal Analyst, Joana van den Brink-Quintanilha, to learn how journey analytics can help you:

  • Define and track the right CX metrics for individual touchpoints & entire journeys
  • Test journey hypotheses and prioritize resources across journeys
  • Link CX metrics to your organization's overall KPIs

Webinar Speakers:

Joana van den Brink-Quintanilha
Principal Analyst

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