On-Demand Webinar
Customer Data & Analytics: Making Sense of Today's Technologies


As a CX, Marketing, BI or Analytics pro, you’re inundated every day with information about new solutions to improve customer data integration and measurement. But what exactly is the difference between technologies like customer journey analytics, CDPs, business intelligence, customer analytics, journey mapping, personalization and orchestration?

Each of these different technologies has a different set of capabilities, pros and cons, and problems they are designed to solve. Also, different teams within your organization may also have conflicting preferences and requirements for which tools to use. So how do you choose the right solution for your organization? Watch this on-demand webinar to find out what you need to know.

You'll learn:

  • Primary use cases, advantages and disadvantages of each type of solution
  • Which solutions work best with your existing technology stack
  • Similarities and differences between journey analytics and these other approaches
  • How to align other parts of your organization with your preferred approach to customer data management and analytics

Webinar Speaker:

Steve Offsey 
VP of Marketing

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