As a CX, Marketing, BI or Analytics pro, you’re inundated every day with information about new solutions to improve customer data integration and measurement. But what exactly is the difference between technologies like customer journey analytics, CDPs, business intelligence, customer analytics, journey mapping, personalization
Each of these different technologies has a different set of capabilities, pros and cons, and problems they are designed to solve. Also
You'll learn:
- Primary use cases, advantages
and disadvantages of each type of solution - Which solutions work best with your existing technology stack
- Similarities and differences between journey analytics and these other approaches
- How to align other parts of your organization with your preferred approach to customer data management and analytics
Webinar Speaker:
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Steve Offsey
VP of Marketing Pointillist
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