Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.
This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers
- The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
- The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
- A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
- Vendors that lead the pack