A new breed of technologies has emerged to help enterprises fuse cross-channel data, analyze customer behavior and orchestrate better customer experiences. This report from leading global research and advisory firm, Forrester, identifies the 11 most significant journey orchestration platform providers today, and reveals how each measures up based on 28 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The three primary journey analytics provider categories, mapping, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey discovery, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2020 Forrester Wave Journey Orchestration Platform rankings
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Vendors that lead the pack