In an increasingly customer-centric, digital world, cutting-edge marketing and CX teams are adopting customer journey analytics to analyze customers’ behaviors and motivations across touchpoints and channels over time, gain a deeper understanding of customers’ movements across different phases of the journey, and ultimately, be more effective in acquiring, serving and retaining customers.
Download this complimentary information-packed report from leading global research and advisory firm, Forrester, to learn everything you need to know about the rapidly evolving customer journey analytics landscape, including:
- What customer journey analytics is, and examples of practical applications for solving business challenges
- 3 leading use cases for how companies use journey analytics to drive results
- An overview of 4 key journey analytics capabilities: (1) customer data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation
- How to choose the right tools and technologies to meet your specific customer journey objectives