Customer experience is a make-or-break factor for business success in 2019. But how do leading teams and organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business? To find out, Pointillist surveyed over 700 CX, marketing, and analytics professionals worldwide to uncover key trends, insights and benchmarks.
Download this insightful 30-page report now to discover everything you need to know about the current state of customer journey management and CX measurement today, and see how you stack up against your peers. You’ll learn about:
- Top-of-mind challenges and priorities
- Effective strategies, tactics and approaches
- High priority metrics and KPIs
- Key characteristics, capabilities and practices that separate top performing teams from the rest of the pack