In 2020, with so many disparate channels, tools and data sources, and limited resources, understanding your customers' journeys is a near-impossible task (with traditional analytics methods and tools, that is.)

In this information-packed 64-page eBook, you’ll discover how leading marketing and CX teams are adopting cutting-edge journey analytics technology to get a powerful, real-time visualization of their customers’ journeys. This eBook will help you apply a new journey-based strategy to measurement, optimization and customer engagement to drive optimal business outcomes. You'll learn:

• How a customer journey based approach is vital for impacting KPIs such as revenue growth, churn rate, and customer lifetime value
• What customer journey analytics is, and how teams are using it to improve results
• How journey analytics tools succeed where traditional tools fail 
  
• The crucial differences between journey analytics and journey mapping, and how to use them together for maximum impact
  
• Five needle-moving business benefits of journey analytics, and real-life use cases