As per Gartner, a mere 5% increase in customer retention can boost revenue by 25-125%. Meanwhile, acquiring a new customer can cost 5-25X more than retaining an existing one. Yet, many organizations prioritize acquisition over retention as they lack the actionable, quantitative insights required to retain and grow the value of existing customers.  

Get all the answers in this comprehensive eBook. You'll learn how to:

• Measure customer retention and discover the make-or-break factors that impact retention the most
  
• Identify which customers to target with the right upsell and cross-sell offers at the right time through the preferred channels
• Use 10 concrete steps to take a journey-based analytics approach to strengthen customer relationships and increase lifetime value