As a CX, analytics or marketing professional, you've probably heard about how leading customer-centric organizations are adopting customer journey analytics to improve their most important KPIs, such as customer satisfaction, retention and churn. But while journey analytics might sound great in theory, what does it look like in practice?
In this informative guide, you'll discover an insightful collection of 5 real-life use cases and success stories of how world-class CX teams from a variety of industries are using customer journey analytics to:
- Identify factors, issues and behavioral indicators that lead to churn
- Enhance CX and optimize journeys to maximize customer retention
- Uncover key drivers to grow customer loyalty
- And more!