As a CX, analytics or marketing professional today, you've probably heard a lot about leading customer-centric organizations adopting customer journey analytics to understand the impact of customer behavior, reduce operating costs and provide exceptional customer experiences. But while journey analytics might sound great in theory, what does it look like in practice?
In this informative guide, you'll discover an insightful collection of 5 real-life use cases and success stories of how world-class CX teams from a variety of industries are using customer journey analytics to:
- Decrease operating costs & cost to serve
- Optimize self-help channels and prioritize areas for improvement
- Orchestrate cross-channel engagement to increase support efficiency
- And more!