Customer journey mapping and journey analytics have both been rapidly growing in popularity the last few years as the importance of customer experience and understanding the customer journey have become so critical to business success in an increasingly customer-centric, digital world.

But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. 

You'll learn:

• What customer journey mapping is and its benefits and pitfalls
• 5 key differences between journey mapping and journey analytics
• How to use journey mapping and journey analytics together for maximum impact