As a CX, analytics or marketing professional in the financial services industry, you probably have heard a lot about how leading banks, insurers and other financial institutions are leveraging journey analytics to better acquire, retain and serve customers. But while journey analytics might sound great in theory, what does it look like in practice?
In this informative guide, you'll discover an insightful collection of 12 real-life use cases and success stories of how world-class financial services institutions are using customer journey analytics to:
- Measure and improve customer experience
- Optimize operational efficiency & reduce costs
- Improve customer retention and churn
- Grow revenue & increase share-of-wallet
- And more!