Whether you’re just starting to evaluate an investment in a customer journey analytics platform or you’ve already made the decision and have chosen a vendor, it’s time to think about how to implement journey analytics in your organization. In either case, you likely have questions around topics like what use cases to pick, how to create a project team and how to prepare your data.
Download this comprehensive guide to learn everything you need to know about how to ensure your journey analytics implementation is a success.
You'll learn how to:- Define a project scope and set goals
- Assemble your journey analytics team, assign roles and responsibilities, and get internal buy-in
- Create a data integration plan
- Identify key use cases
- Onboard and train your team