There’s now more pressure than ever to digitize products and create seamless digital self-service experiences for consumers. But your customers’ journeys don’t begin and end within your product. To optimize engagement, it’s crucial to understand not only what your customers are doing, but why.  

In this informative guide, you'll discover how leading enterprises are taking a journey-based approach to improve customer engagement by moving beyond product performance metrics and connecting digital experiences with real business outcomes. You’ll learn about:

• Why product leaders struggle to optimize digital experiences
• Why customer journeys are the key to digital product optimization
• 5 ways to improve digital products with customer journeys
  
• Detailed, real-life digital product-specific customer journey management use cases and success stories
  
• And more!