As a CX, analytics or marketing professional today, you probably have heard a lot about how leading customer-centric organizations are adopting journey analytics to measure, quantify and improve customer experience. But while journey analytics might sound great in theory, what does it look like in practice?
In this informative guide, you'll discover an insightful collection of 5 real-life use cases and success stories of how world-class CX teams from a variety of industries are using customer journey analytics to:
- Understand the drivers of CX metrics & KPIs
- Identify & prioritize initiatives to improve CX
- Quantify the ROI of CX initiatives
- And more!