As a CX, analytics or marketing professional, you probably have heard a lot about how leading teams are leveraging journey analytics to better acquire, retain and serve customers. But while journey analytics might sound great in theory, what does it look like in practice?
In this informative guide, you'll discover an insightful collection of 24 real-life use cases and success stories of how world-class organizations are using customer journey analytics to:
- Measure and improve customer experience
- Streamline operational efficiency & reduce costs
- Improve customer retention and churn
- Grow revenue and increase upsell & cross-sell
- And more!