Customer journey analytics is more than just a software solution—it's a whole new approach to analytics. So, it's critical that you take the right steps to successfully adopt and implement it within your organization.
In this comprehensive guide, you’ll discover everything you need to know about how to pick a customer journey analytics platform that best suits your needs, implement it effectively at scale, and set yourself and your organization up for success. You'll learn:
- 6 capabilities of customer journey analytics software, the different needs they satisfy, and what to look for in a solution
- A framework for evaluating journey analytics platforms
- How to maximize your journey analytics ROI
- 11 Steps to effectively implement journey analytics within your organization
- Real customer journey analytics case studies & success stories