Customer Journey Analytics 101 for FinServ [Free eBook]

The Essential Guide to Journey-Based CX Measurement in Financial Services


For the financial services industry in 2020, with so many disparate channels, tools and data sources, and limited resources, understanding your customers' journeys is a near-impossible task (with traditional analytics methods and tools, that is.)

In this information-packed 44-page eBook, you’ll discover how leading FinServ teams are adopting cutting-edge journey analytics technology to get a powerful, real-time visualization of their customers’ journeys. This eBook will help you apply a new journey-based strategy to measurement, optimization and customer engagement to drive optimal business outcomes. You'll learn:

  • How a customer journey based approach is vital for impacting KPIs such as customer satisfaction, retention, revenue growth, share-of-wallet and cost-to-serve
  • What customer journey analytics is, and how FinServ teams are using it to improve results
  • How journey analytics tools succeed where traditional tools fail 
  • The crucial differences between journey analytics and journey mapping, and how to use them together for maximum impact
  • Five needle-moving business benefits of journey analytics, and real-life FinServ-specific use cases

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