Since there are a variety of problems that customer journey analytics can be used to solve, all journey analytics platforms do not include an identical set of capabilities, nor do they prioritize the capabilities they do include in the same way. So how do you choose the right solution for your organization? Download this guide now to discover what you need to know.
You'll learn about:- 3 primary capabilities of journey analytics platforms
- A framework for assessing different journey analytics solutions based on your specific needs
- How to maximize your journey analytics ROI